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Gestalt Principle in Logo Design – An Infographic

Mon, 29 Mar 2021 09:50:40 +0000

Gestalt is a German word for shape or form. Simply put, Gestalt means to see something in totality instead of scrutinizing each component that makes it up. Experienced logo design company professionals use Gestalt principle to create an effect of totality. Psychologically speaking, Gestalt points to the basic principles that help one to visually perceive a graphic.

A historical overview may be fascinating to you. In the1920s, a few German psychologists came up with the theories of visual perception. They analysed how human brain groups together multiple objects into a coherent whole. Max Wertheimer, Wolfgang Kohler, and Kurt Koffka were the most prominent founders of these theories – collectively known as the Gestalt effect. It denotes how separate elements are arranged together in a specific manner in the human brain.

The infographic will highlight the use of Gestalt principle in logo design. Check it out.

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Web Development Trends in 2021 | An Infographic

Mon, 30 Nov 2020 08:15:06 +0000

Enterprises globally are going online to leverage the growing number of net-savvy customers and to deliver great user experiences. Digital transformation is increasingly being embraced by enterprises to improve productivity and efficiency, enhance quality, and optimize cost. This calls for making the website attractive, secure, feature-rich, and user-friendly. One of the ways for any website design company to make a website attractive (and other attributes mentioned above) to its target audience is by following the latest web development trends.

Hence, it is worthwhile to know about the web development trends of 2021 comprising elements outlined in the infographic.

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Create a Fuss-Free Content Marketing Plan: An Infographic

Wed, 30 Sep 2020 14:08:02 +0000

As the web is flooding with lots of content, it’s important to develop a strong content marketing plan to grab eyeballs. No matter how up-to-date, informative, and engaging your content is, without an effective marketing strategy, your efforts will simply get wasted.

The first step is to define your goal, otherwise you can get distracted. Determine who is the target audience, what type of content you can use to reach them and how they’ll be benefitted by it. Also, pay attention to the buyer persona. For this, you can gather demographic data like your target audience’s age, income, and education from various analytics. The providers of content marketing services also recommend to keep an eye on customer feedback to develop interesting content. This will help you to understand what people think about your published content and how you can resolve their problem. You can also seek assistance from the providers of SEO services to develop keyword optimized content with high ranking potential.

There are many more effective tips to develop a strong content marketing strategy. In this infographic, we will offer you a comprehensive guide on how to develop an effective content marketing plan for your business. Check it out.

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How to Reduce Shopping Cart Abandonment – An Infographic

Thu, 13 Aug 2020 07:59:42 +0000

According to a study by Baymard Institute, the average shopping cart abandonment rate is 68%. That means out of every 100 people checking out your e-store, 68 people are bouncing without making a purchase.

To deal with such a scenario, it’s important to adopt the latest website design trends and make your site feature-rich, navigable, secured, and user friendly.

Also, since an eCommerce site contains numerous web pages, it’s crucial to enhance the page loading speed. Remember, people don’t wait more than 3 seconds for a page to load.

The following infographic outlines some pro tips practised and recommended by the professionals at any reputed eCommerce website design company. Give it a quick read.

Furthermore, should you want to know more about the same, read our blog at – Say “NO” to Shopping Cart Abandonment with 10 Pro Tips

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How to Use Colours in Logo Design – An Infographic

Mon, 08 Jun 2020 13:24:29 +0000

Designing a logo is the first probable step in building your brand. It requires innovative thought and the deft use of colours, calligraphy, typefaces, and design. Since it plays a key role in making your brand memorable to your target audience, it should be done by experts, preferably of a professional logo design company in India. With their long experience and expertise, the professionals can create a distinct logo that’ll instantly draw people’s attention.

According to the professionals, the use of colours in a logo has a crucial role in making a logo catchy and impactful. Each colour can highlight a specific attribute of your brand and should be chosen with due care.

The infographic explains the symbolism behind each colour. Take a quick look at it to find a suitable colour for your logo. Remember, the use of colour must sync with the message and nature of your brand. A wrong choice can leave your target audience confused and your brand hit the wrong lane. So, it is suggested that you know how to make a logo for your company or entrust the work to a professional logo design company.

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An Infographic on the key role of Display Ads in PPC

Sat, 04 Apr 2020 07:02:20 +0000

In a highly competitive online landscape, drawing the attention of your potential customers can be a challenge. This is where PPC campaigns can help businesses by showing the website in the top sections of the search results. Display ads can make the PPC campaign more effective by drawing leads, reducing bounce rates, boosting brand awareness, and achieving ROI. To know about display ads and how they can benefit the PPC services run by any digital marketing company in India, view our infographic.

To know more about the advantages of display ads and how they can be a force multiplier for various PPC campaigns across business segments, read our blog at https://www.webguru-india.com/blog/importance-of-display-ads-in-ppc/.

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How To Select The Best SEO Company – An Infographic

Wed, 19 Feb 2020 06:34:18 +0000

Search Engine Optimization or SEO has become an important tool to let a website feature high on search results. It helps the website to get better visibility and sales. However, not every SEO company fits the bill to give your business the desired results. Since the world of SEO is dynamic thanks to the changing algorithms of search engines, a company offering SEO services should be aware of such changes and know the ways to adapt. Hence, it is important that businesses looking to increase their rankings on search results must choose an SEO agency with proper due diligence. The infographic explains in a nutshell as to the parameters you should look for while finalising such an agency.

Further, you can read our blog on how to select the top SEO company to get a detailed insight into the topic.

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An Infographic on Avoiding The SEO Mistakes

Tue, 14 Jan 2020 09:30:08 +0000

SEO can be used as a surefire strategy to boost your business prospects and reach your target customers effectively. However, the strategy can backfire if certain SEO practices are used/overused. Thus, it is not only important to follow the established SEO practices like building links, curating content with keywords etc but these should be followed with discretion. To reach the top of the SERPs, businesses often end up committing SEO mistakes inadvertently. To know about these SEO mistakes in a nutshell, follow our Infographic.

SEO, either executed in-house or through professional SEO services India, can be used as a surefire strategy to boost your business prospects and reach your target customers effectively. However, the strategy can backfire if certain SEO practices are used/overused. Thus, it is not only important to follow the established SEO practices like building links, curating content with keywords etc but these should be followed with discretion as well. To reach the top of the SERPs, businesses often end up committing SEO mistakes inadvertently. To know about these SEO mistakes in a nutshell, follow the Infographic developed by the top SEO agency, Webguru Infosystems. Also, read our specific blog on avoiding the SEO mistakes in order to help your business perform better in the highly competitive online environment at Steps To Take When Your SEO Strategy Goes Wrong.

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Why Should You Outsource The SEO Services: An Infographic

Thu, 14 Nov 2019 05:49:40 +0000

The digital landscape has become very competitive with every other company going online with its brand, products or services. To let websites feature on the search pages sought by the users, companies should engage the latest SEO tools and techniques. However, maintaining a full fledged SEO team in-house can come with costly overheads. This is where outsourcing your SEO requirements to a top SEO agency can help. Read our infographic to know the various benefits your business can accrue from outsourcing its SEO services.

Furthermore, should you want to know more about the same, read our blog at 5 Best Reasons Why You Should Outsource SEO Services

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An Infographic On The Role Of The Social Media In Business

Mon, 15 Jul 2019 08:18:07 +0000

The growth of social media platforms such as Facebook, Twitter, YouTube, and Instagram among others has seen customers using them in large numbers. Since advertising is about reaching out to your target customers in the most effective manner, social media can be said to be the new medium. As a business, you can leverage the social media by engaging social media marketing services to stay competitive and achieve ROI. You can do this by creating a social media account for your business and curate suitable content to engage the attention of your target customers. In addition to enhancing your brand equity, it can help your SEO cause as well. So, should you want to know how the social media can help your business, read our infographic on the same.

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How Progressive Web Apps Is The Future Of Web Development – An Infographic

Mon, 27 May 2019 12:30:32 +0000

With customer satisfaction/delight becoming the sole differentiator for web or mobile applications in achieving success, businesses are looking at ways to hasten the process of development/deployment, reduce cost and lead times, and enhance the download time. Since mobile applications can be a costly proposition not to speak of taking a high turnaround time to develop, Progressive Web Applications or PWAs can help businesses and consumers in a mutually beneficial way. These web applications that can be accessed as normal websites offer the functionalities of mobile applications along with several benefits – provision of working offline, sending notifications, caching and others.

We have prepared an infographic to give you a snippet of the utility of PWAs and how they can help businesses to increase their value proposition and achieve ROI while giving the end customers value for money and an enhanced UX. In order to leverage the benefits of PWAs, you can engage a best web development company.

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Website Design Trends 2019 – An Infographic

Sat, 13 Apr 2019 06:13:27 +0000

With businesses looking to move online to reach their customers in a better way, the level of competition in the digital landscape has increased manifold. Businesses, in order to attract customers to their websites, need to be different. They must design websites that are futuristic and incorporate a set of features or functionalities to make them appear appealing to the end customers. To achieve these objectives, businesses can either use in-house resources or engage experienced website design services.

Find out how you can turn your website into a futuristic one by using the top web design trends of 2019, in our infographic.

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An Infographic On The Right SEO Strategy For Success

Mon, 18 Mar 2019 12:25:09 +0000

SEO can be used as a surefire strategy to boost your business prospects and reach your target customers effectively. However, the strategy can backfire if certain SEO practices are used/overused. Thus, it is not only important to follow the established SEO practices like building links, curating content with keywords etc but these should be followed with discretion. To reach the top of the SERPs, businesses should use the right SEO strategy comprising a number of steps, ideally by engaging top SEO agency. To know about these steps in a nutshell, follow our Infographic.

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Best Features Of A Property Listing Website – An Infographic

Fri, 08 Feb 2019 07:08:22 +0000

Real estate is big business now and buyers are increasingly using online sources to look for information on properties either to buy or take on rent or lease. If your properties are not listed for online viewing then you are missing out on a big chunk of business. It is time you built a property listing website or redesign your existing one by incorporating the best features. The website should not only be responsive but SEO friendly and navigable as well.

As a leading website development company, we have prepared an infographic on the best features that your property listing website should have to facilitate customer engagement and drive better leads and conversions.

To explore further and get more insights on property listing website, read our blog 10 Must Have Features For Your Property Listing Website

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The Essential Features of Travel Websites – An Infographic

Tue, 08 Jan 2019 12:58:01 +0000

The popularity of travel websites among travellers is manifested in the form of a tremendous surge in global revenues. Even though the competition is immense, you can ensure customers find your website engaging and relevant to their needs. You can achieve the same by incorporating a few essential features. These have been mentioned in brief along with the growing global revenue for travel websites in the form of an infographic. Should you want your travel website to do the talking, come to the aid of travellers in the best possible manner and earn revenue, read the details in our Infographics on the subject.

To explore further and get more insight on travel websites, read our blog at 7 Keys To Success for a Travel Website

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Do Follow and No Follow Links & Their Usage – An Infographic

Mon, 05 Nov 2018 10:18:17 +0000

Making your website to feature in the top sections of the Search Engine Result Pages (SERPs) has become essential to reach your target customers, generate leads, and drive conversions. To achieve these objectives, a number of SEO tools and methodologies are used including creating backlinks. Establishing backlinks from reputed or not so reputed sites, either using in-house resources or engaging a SEO agency in India, can help your website in deriving the much needed page rank or link juice. Among the type of backlinks, the names Dofollow and Nofollow are much talked about. The following Infographic explains the two in a succinct way.

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