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The Covid-19 pandemic has created an unprecedented situation where everyone willy-nilly has to follow self-quarantine and social distancing. Conducting face-to-face business while working in offices and conducting live events and conferences have come to a standstill. The situation is indeed alarming and has the potential to push traditional businesses ‘off
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In a highly competitive online landscape, drawing the attention of your potential customers can be a challenge. This is where PPC campaigns can help businesses
So, the buzz of digital marketing has reached your ears. As a small business owner, you have ignored it for some time, but now, there’s
Dynamic websites and applications have become the norm as far as going online with one’s product or services is concerned. These have become the best
Before starting this article, we would like you to perform a quick task: go to Google and search for how to improve SEO efforts. You
The global pandemic of Covid-19 seems to have made an impact (positive or otherwise) to the digital ecosystem. The search for the terms ‘Corona and
Are you noticing a sudden drop in the conversion rate? Is the bounce rate graph getting steeper than ever? One of the major factors behind
According to a report, internet users spent a daily average time of 144 minutes on social media networking in 2019, which is, of course, greater
Let’s start today’s article with a shocking report by Baymard Institute. The average shopping cart abandonment rate is 68%! Yes, you read that right! For
The popularity of mobile apps has truly brought the benefits of the digital revolution to everyone. If figures are to be believed then mobile apps

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